About
Diego Sartori
Director of Products · Hospitality Technology
If you are looking for a product leader who knows how to translate commercial needs into digital reality, let's connect. I help brands navigate complex system decisions — from vendor selection to working with teams on integration architecture — ensuring your technology remains invisible so your experience can shine.
Profile
The long version
PMS · CRS · Connectivity · Headless Architecture · MACH · Guest Experience · Check-in Kiosks · In-room Technology · Mobile Apps
Apaleo · Contentful · Nuxt3 · CDP · API-first platforms · AI implementation
Product Strategy · Change Management · M&A Integration · Cross-functional collaboration · Vendor selection (RFP) · Agile / Scrum
Portuguese (native) · English (fluent) · Italian (professional) · Spanish (professional) · French (elementary)
Diego Sartori is a hospitality product strategist who believes technology's only job is to remove friction. Over a 17-year career at citizenM (now Another Star), he helped build a world-class brand from the ground up.
Diego has navigated some of the most significant brand transitions in the sector's history, including the record-speed integration of 37 hotels into the Marriott Bonvoy framework — completed in 4 months, with 100% bookability maintained throughout.
With specialist expertise in Product Leadership, MACH-based architecture, Property Management Systems (PMS), and omnichannel guest journeys, he bridges the gap between commercial needs and technical execution.
Now operating as an independent advisor, Diego helps brands navigate high-disruption environments with empathy, clarity, and deep industry knowledge.
Contact
Let's talk about your project.
I'm based in Amsterdam and work with brands across Europe. Available for advisory engagements, project leadership, and strategic workshops.
Professional information
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